Guides
Win the AI answer
Practical guides to how AI assistants choose brands, and how to measure where you stand.
- 7 min read
What is generative engine optimization (GEO)?
How AI assistants like ChatGPT, Perplexity and Google AI Overviews decide which brands to mention, how that differs from SEO, and how to measure your visibility.
Read the guide → - 6 min read
How to track your brand in ChatGPT, Perplexity and other AI answers
A practical setup for tracking brand mentions across AI assistants: choosing prompts, engines, sample sizes and schedules, and reading the results.
Read the guide → - 6 min read
Measuring AI visibility honestly: sample sizes and confidence intervals
Why a single AI answer is an anecdote, how to report visibility as a rate with a Wilson confidence interval, and how to tell a real change from noise.
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